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Helping B2B SaaS companies drive pipeline using PPC and growth marketing

About Kaushik Kumar

Kaushik Kumar is a digital marketing and demand generation expert with over a decade of experience driving growth for leading B2B and B2C companies. He has partnered with brands like Uber, MasterClass, Future Super, Bench Accounting, Finally, London Drugs, and Mountain Equipment Company (MEC) to scale revenue and build impactful demand generation strategies.

Kaushik has managed over $30M USD in paid advertising across platforms such as Google, YouTube, Meta, LinkedIn, TikTok, and Microsoft Advertising, delivering measurable ROI and reaching millions worldwide. His demand generation programs have helped doubled annual recurring revenue (ARR)  for companies and helped scale startups from under $10M to $30M+.

He has successfully led marketing teams in both agency and in-house roles, excelling in high-growth startup and B2B environments. With expertise spanning industries like B2B SaaS, high-tech, retail, transportation, and oil & gas, Kaushik specializes in driving pipeline growth, lead generation, and multimillion-dollar revenue outcomes.

Kaushik, a sought-speaker and educator, has also presented at top industry events like Ad World and served as a lead instructor at BrainStation, sharing actionable and practical digital marketing insights with digital marketers globally .

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I've worked with brands like:

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My Services:

1

Paid Ads Management

Drive highly qualified traffic to your website and increase your online conversions and revenue with our Paid Ads management service. With years of expertise and having managed over $30M USD in ad spend across a wide range of ad platforms such as Google, Meta, TikTok, and LinkedIn, I can help you maximize your return on ad spend (ROAS).

 

 

What to expect:

 🎯 Reduce unnecessary ad spend
📈 Elevate the ROAS of your paid campaigns
🔍 Attract and convert qualified leads
🎨 Optimize your ad creative performance
📊 Receive comprehensive campaign reporting and insights

2

Account Audit

Maximize the effectiveness of your advertising efforts with our comprehensive Account Audits.

 

We thoroughly assess your ad accounts, keywords, campaign structures, tracking systems, and creatives, all aimed at boosting campaign performance, improving ad spend efficiency, and reducing financial waste.

 

 

What to expect:

📋 Receive a detailed analysis of your ad accounts and campaign setups
🛠️ Obtain customized recommendations to enhance the efficacy of your keywords and campaign structures
💸 Identify opportunities to cut costs within your campaigns
🎨 Employ strategies to improve ad creatives and settings for optimal ROI
📈 Develop a paid advertising strategy that aligns with your business goals

3

1:1 Strategy Consultation

Unlock the full potential of your demand gen efforts with personalized guidance tailored to your business needs. After this session, you will leave with actionable insights and strategies designed to drive measurable results and help you achieve your business goals.

 

 

 

 

 

What to expect:

Receive a comprehensive review of your demand generation campaigns, marketing strategy, or specific challenges in digital marketing. Get customized advice and actionable steps based on your unique business objectives. Together, we'll develop a clear and practical roadmap to maximize your ROI, optimize performance, and achieve sustainable growth.

100% ROI Driven

No Lengthy Contracts

Fractional CMO support

Positive ROAS Guarantee

Let's Talk.

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© 2025 by Kaushik Kumar Digital.

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